Technology is now the driving force in the business world. There is no way a business can reach its full potential without having an online presence.
Let me tell the truth… It doesn’t matter if your product has the best quality or your services are top notch. If your website doesn’t have enough traffic, your revenue will be stagnant. This is why you should focus more on driving quality traffic to your website.
People don’t pay attention to little things that are affecting their website traffic. It’s actually painful to invest your time and resource on your website, yet you aren’t getting enough traffic.
Anyway, we will be sharing with you some of the things that are affecting your website traffic right now.
Things That Are Affecting Your Website Traffic Right Now
#1. Duplicate Content
Duplicate content affects your website traffic. It can harm your Google ranking and toss your website into the bottomless hole of the internet.
Duplicate contents are contents that appear in more than one URL. These contents will affect your search engine rankings, thus leading to traffic lost.
Search engines are more concerned about users’ experience when generating search results. This is why they frown out it when a particular content appears on several websites.
Your business website should share useful and valuable information about your industry. Also, your content should provide useful information that your readers are searching for.
Copying content from another website to your own is very bad. Try to write your own unique and informative content.
#2. Page Loading Speed
Your page loading speed is an important factor that affects your website traffic. The faster your website pages load, the more they rank. This will increase the organic ranking to your site. But when your website loading speed is slow, it will cause a drop in your traffic level.
Don’t forget that people are busy nowadays. When your page loads slowly, your visitors can easily bounce off the website. This will increase your bounce rate.
Even if the contents on your website are interesting to your visitors, they may not be patient to read it, if your website loads slowly.
So, don’t only aim at giving your audience the content they want. Also, ensure that they can access such content immediately.
On average, it shouldn’t take more than 7 seconds for your website page to load. Otherwise, your website bounce rate will increase.
Fast loading websites often have a high conversion rate. According to experts, a few seconds delay in a website loading speed could change a sales potential.
#3. Purchasing Links
Purchasing of links do more damage to your website than good. It is a trend on the internet space today, and many businesses are falling for it. There are several agencies out there that are selling links at a low fee. Trust me, it’s not genuine.
It takes time to build links that will boost your page ranking and increase your traffic. But the short route may give you short term benefits, but will definitely put your site on Google’s naughty list.
Furthermore, most links you buy from agencies are from spammy disreputable websites. These websites have no reputation as far as Google is concerned.
When you get a link from these websites, they only hurt your ranking potential. In fact, it is like getting a recommendation letter for a police job from a notorious criminal. This will only hurt your chances of getting the job; same apply to your website when you buy links.
Again, these links may work initially, but Google will always figure them out. Remember, Google is always coming up with new algorithms. When any of the new updates detect these links, your website will be in the bottomless pit of the internet.
Finally, it takes a while to build high-quality links for your websites. But it’ll take a longer time to clean up spammy links from your website.
#4. Not Active on Social Media
Social media platforms serve different depending on who is using them. Some people use the platforms to share beautiful family photos, but you should leverage them for your website traffic.
You can share interactive and engaging contents with links to your website on social media platforms. This will attract new people to your website.
But your social media contents should be more entertaining and engaging. Warning!!! Don’t post boring educational posts on your social media channels. It will not yield any positive traffic result.
Try to build your following across social media channels; otherwise, it may affect your website ranking. Digital marketing experts are of the opinion that websites with a large following on social media, tend to rank higher.
#5. Website Designs
Do you know that how you design your website can affect your organic traffic? Now you know. Try to make your website simple with good user experience.
Ensure that there are no cluttered backgrounds, in cohesive contents, etc. They will affect the user experience of your website.
As a rule of thumb, pay attention to the following areas of your website design: color choice, content layout, font, and content.
To get your website designs right, you have to do some research. This will enable you to know the designs that are peculiar to your niche. For instance, it will be a bad idea to use a swirly-twirly font for a website selling camping, hunting, and fishing equipment.
Don’t bother; Google has you covered on this. Their web safe font collection will enable you to understand the font that will be more appealing to your audience.
#6. Lack of Meta Description
Meta description is an important SEO writing factor that could either hurt or improve your organic traffic. It’s a short paragraph in your webpage’s HTML that describes your website content. It usually appears below your page’s URL in the search result.
Most times content’s Meta description appears when people share it across social media platforms. Also, Google pulls the keyword information of your website from the Meta description. This will assist the search engine to rank your website.
Do you know that a well written Meta description can influence a searcher to click through your contents from search result? Not all content that ranks high on search results gets click from searchers. But when your Meta description is more descriptive and attractive, searchers are likely to click through.
Tips for Creating a Good Meta Description
· Ensure that your webpage or content keyword appears on the Meta Description
· Make the Meta description is legible and readable.
· Write it as if it is an advert for your content or webpage
· A meta description should be between 135n-160 characters
· Never duplicate Meta descriptions. It could attract a penalty from Google.
#7. Internal Navigation
Your website navigation shows visitors where to find information on your website. It is important to make your internal navigation’s structure narrow.
Trust me; visitors are likely to bounce off your website if they have to click many pages before they can access your contents. Also, search engines may stop crawling contents that are buried too deep in your website. This will affect your website ranking and traffic to those contents.
So, try to plan a good internal link strategy for your website. Also, ensure that your site navigation is simple and logical. This will improve your website ranking and boost client retention rate.
It works better when your internal links have the appropriate keywords. Search engines will use this to determine the main idea of your website. Also, search engines can use internal links to check whether your content is relevant to queries.
#8. Server Overload
Server overload can hurt your website traffic. This happens when you didn’t prepare your website for a sudden surge in traffic. This could crash your website.
Some hosting companies will not hesitate to take down your website if you exceed your bandwidth limits. This often happens when your website content gets featured on a popular website.
If your website goes down too often, it will affect your ranking on search engines.
#9. Keyword Stuffing
Keyword stuffing has to do with inserting a large number of keywords on your website. The reason most people practice keyword stuffing on their website is to increase organic traffic. But it’s often counterproductive.
Google sees Keyword stuffing as an unethical SEO practice. Any website using this technique is fraudulent and will be penalized.
Sometimes, Google may remove your content from its index when you overstuff it with keywords.
If you can work on these factors, your website traffic will increase in no time. But it takes time to improve your website traffic. Don’t try to play smart on Google; it will only hurt your website.
Write rich and shareable contents that engage your audience. When you make your content informative and engaging, your website will receive high-quality traffic.
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