Digital marketing is the epicenter of every marketing effort. In today’s business world, digital marketing will help your brand stay relevant in the long run.
It comes with different trends that help your brand to be more visible and interactive. But a lot has changed in the digital marketing landscape. In fact, what was effective in the past are now seen as outdated techniques.
For instance, a brand could grow her social media following by posting contents in the past. I mean, brands with more contents had the highest following. This doesn’t work anymore.
You need more than contents to grow your following. Your brand needs to be interactive and your content personalized. Otherwise, you’re likely to fall behind the curve.
In this article, you’ll learn the latest digital marketing trends that will place your business ahead of competing brands.
#1. Omnichannel Marketing
Omnichannel marketing is a well-planned approach to multichannel marketing. It provides an exceptional brand experience across all customer touch points.
The essence of omnichannel marketing is to create irresistible connections with your customers. This connection will engage your customers and make them take actions.
Omnichannel marketing strategy is one of the digital marketing trends in 2019. It allows you to reach your customers anywhere they are with a unique message and all-around experience.
Omnichannel marketing is a blend of different channels to create a unique customer experience. Companies using omnichannel marketing create an experience using the following;
- Smartphone Apps
- Live broadcasts
- Live Chat
- Transient videos ( It could be Facebook or Instagram stories)
- PR and press release
- Direct mail
- Offline Ads
- Chatbots and Virtual assistants
All these channels put together will reinforce your traditional digital marketing effort. Omnichannel strategy works better for B2C (business to customers) businesses. About 70% of customers use different channels to do research before they buy.
#2. Artificial Intelligence
In a few years from now, Artificial Intelligence (AI) will be as common as Smartphones. It is one of the fastest growing trends in digital marketing.
Artificial intelligence is a robotic device designed to gather facts through sensors or human inputs. It uses such facts to proffer solutions to problems and perform difficult tasks.
AI is special and unique. It’s designed to perform tasks that need human intelligence. You can actually use AI in several areas to complement your marketing efforts.
These days, brands use artificial intelligence for advertising, content marketing, and customer service.
This doesn’t mean that AI will make content marketers jobless. But it’ll help them to identify trends, do competitor’s research, and drum up data.
Your marketing goals and channels will determine how you use AI for your digital marketing strategy.
You may be falling behind as a brand if you don’t have a partner who uses AI in their marketing intelligence and delivery system.
According to a study by Blueshift, about 28% of marketers use AI to recommend products. In the same study, 26% of marketers use it to optimize their campaign.
Most businesses are adopting AI because it helps them to achieve their growth goals. With artificial intelligence, you can personalize how you market each lead. In fact, in no time, you can turn them from marketing qualified lead (MQL) to sales qualified lead (SQL).
Chatbots is a common trend in digital marketing in 2019. You see them on business websites, social media newsfeed, mobile apps, etc.
Chatbots serve several purposes for your business. It automates customer support and helps you save time. You can use a chatbot for lead qualification, knowledge-based research, and accessibility. It also helps to save money for your business and satisfies your customers better.
#4. Programmatic Advertising
Programmatic advertising is a growing trend in digital marketing. In 2018 alone, about 80% of ads displayed digitally in the United States were via programmatic advertising.
Programmatic advertising enables you to buy and optimize your digital ads automatically. Human beings aren’t perfect, they tend to make mistakes, need to sleep, take holidays, etc.
But this approach will enable you to use artificial intelligence to buy and place ads based on certain algorithms.
So, the essence of programmatic advertising is to use AI and machine learning to replace human negotiations. This will definitely increase efficiency and transparency for both advertisers and publishers….
This approach to advertising is exceptional. It uses a real-time auction that starts working when a visitor loads a website. This actually gives the advertisers control over the whole process.
Small advertisers can use programmatic advertising to achieve the greatest ROI. Again, the success of this approach depends on how advertisers use it.
For this approach to work, it requires a blend of automation, big data, and technical expertise. This means that it can’t work without the presence of human capital.
Most marketing contents these days are personalized. Personalized contents are very appealing and create a high level of engagements with your audience.
From experience, customers always patronize a business that gives them a personalized shopping experience.
Some of the benefits of personalizing your marketing contents are:
- Increase cross-channel selling opportunities
- Increase in revenue
- Brand consistency
- Better customer experiences.
#6. Video Contents
Video content is one of the digital marketing trends in 2019. Most brands now create video contents instead of normal text contents.
It’s predicted that by 2020 about 85% of internet traffic in the United States will be coming from video. This means video marketing has great potential for driving traffic to any business.
Funny enough, people aren’t looking for special effects in video contents. All they need is an informative, educative, and story-driven content.
Marketers use videos for different reasons. Outside advertising, here are some types of videos any brand can create in 2019.
- Customer testimonials
- Event videos
- Videos about company culture
- Influencer interviews
- Employee and brand stories
#7. Content Is Still the King
Content is king in digital marketing. In fact, content marketing is an integral component of digital marketing.
Quality content is still important for your website. It’s better to understand your buyer persona and write contents that resonate with them.
As a rule of thumb, ensure that your content is witty, entertaining, and informative. With this, you can grab your audience’s attention and connect with them.
Whenever you write content for your brand, always think about engagement. Come up with creative ways to engage your audience through contents.
Engagement is what gives recognition and visibility to your brand. When you create great contents for your brand, you’ll be able to build loyalty and gain more customers.
So, be creative about your contents. Always bear in mind that you can’t have your audience’s dollar is you don’t have their attention.
You see, Bill Gates was never wrong. Indeed, content is king and will always be.
User-generated contents are contents created by unpaid fans. It could be pictures, blog posts, videos, tweets. In User-generated-contents, fans promote your brand.
Brands are keying into user-generated contents, and it’s really yielding result. For instance, when Coca Cola came up with their viral “Share a Coke” campaign, the world was so excited about it.
In fact, the campaign was accepted by different people around the world. The result of this campaign made Coca Cola’s customers and fans the promoter of the product. This is how far user-generated-contents can go.
#9. Email Marketing Is Still On the Rise
Email marketing is an important business tool. It is direct marketing that uses email to communicate commercial messages to an audience.
In a nutshell, every email you send to a prospective customer is email marketing. Even though email marketing is still evolving, it is one of the trends in digital marketing.
So, any business that isn’t using email marketing to send personalized emails in 2019 is lacking behind. Personalized email marketing will improve customer engagement and click through rate.
Indeed 2019 is a year with endless digital marketing trends. If you are strategic about the implementation of some of these trends, you will attract more customers to your business.
But you need to be proactive and smart in your digital marketing effort in 2019. This will enable you to stay ahead of your competitors.
Write quality contents for your website. Be more interactive with your audience on social media. Take advantage of personalized email marketing to create a relationship with your potential customers.
It is not about knowing these digital marketing trends. But you have to put them to practice. Let them reflect in your brand and the result will be amazing.
Always conduct research to know the latest digital marketing trends and how it will affect your brand. This will go a long way to affect your brand positively.
Let me ask you one question… “Which of these trends are you planning to implement for your business”?
Was this article helpful? Kindly share with your friends on social media…